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The Latest Viral Hits & Fresh Blends.

At FragBar, we don't wait. As soon as a new designer fragrance starts trending or a niche masterpiece goes viral on TikTok, our perfumers get to work. This collection features our newest impressions and latest "FragBar Blends." Whether it's the season's hottest summer freshie or a cozy winter warmer, you'll find it here first.

Check back often—we drop new scents every week.

New Arrivals

DONNA BORN IN ROMA INTENSE

$24.95

SOGNO IN ROSSA

$24.95

DONNA BORN IN ROMA THE GOLD

$24.95

UOMO BORN IN ROMA YELLOW DREAM

$24.95

CLUB COUTURE

$24.95

VALENTINO UOMO BORN IN ROMA GREEN STRAVAGANZA

$24.95

HAREER (Valentino - Donna)

$15.95

VALENTINO UOMO BORN IN ROMA INTENSE

$24.95

VOICES (Inspired by Valentino - Voce Viva)

$34.95$64.95

LA VITA

$29.95$49.95
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