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    The Latest Viral Hits & Fresh Blends.

    At FragBar, we don't wait. As soon as a new designer fragrance starts trending or a niche masterpiece goes viral on TikTok, our perfumers get to work. This collection features our newest impressions and latest "FragBar Blends." Whether it's the season's hottest summer freshie or a cozy winter warmer, you'll find it here first.

    Check back often—we drop new scents every week.

    New Arrivals (10)

    UOMO BORN IN ROMA EXTRADOSE

    $24.95

    DONNA BORN IN ROMA IVORY

    $24.95

    DONNA BORN IN ROMA INTENSE

    $24.95

    SOGNO IN ROSSA

    $24.95

    DONNA BORN IN ROMA THE GOLD

    $24.95

    UOMO BORN IN ROMA YELLOW DREAM

    $24.95

    CLUB COUTURE

    $24.95

    VALENTINO UOMO BORN IN ROMA GREEN STRAVAGANZA

    $24.95

    HAREER (Valentino - Donna)

    $15.95

    VALENTINO UOMO BORN IN ROMA INTENSE

    $24.95
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