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    The Latest Viral Hits & Fresh Blends.

    At FragBar, we don't wait. As soon as a new designer fragrance starts trending or a niche masterpiece goes viral on TikTok, our perfumers get to work. This collection features our newest impressions and latest "FragBar Blends." Whether it's the season's hottest summer freshie or a cozy winter warmer, you'll find it here first.

    Check back often—we drop new scents every week.

    New Arrivals (13)

    MADE TO MEASURE

    $24.95

    GUCCI FLORA

    $24.95

    GUCCI OUD

    $24.95

    FLORA GORGEOUS ORCHID

    $24.95

    A FLORAL VERSE

    $24.95

    GUILTY ELIXIR DE PARFUM POUR HOMME

    $24.95

    FLORA GORGEOUS JASMINE

    $24.95

    THE EYES OF THE TIGER

    $24.95

    GUCCI GUILTY ABSOLUTE

    $24.95

    WINTER'S SPRING

    $24.95

    FADING AUTUMN

    $24.95

    A REASON TO LOVE

    $24.95

    TEARS FROM THE MOON

    $24.95
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