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Inspired By:
Aldehydic White Rose
Aldehydic: The signature opening features powerful Aldehydes (blended with Pink Pepper), creating a fizzy, hyper-clean sensation reminiscent of steam, luxury soap, or fresh linen drying in the sun.
Rose: The heart focuses on a transparent White Rose (blended with Peony and Violet), which strips away the heavy, jammy facets of the flower, leaving only its delicate, petal-like freshness.
Musk: The base is a soft, creamy blend of Musk and Sandalwood, which provides a "skin-scent" finish that feels intimate, powdery, and pure.
(Note: Created by founder Ben Gorham for his wife—who famously disliked heavy perfumes—this scent is designed to capture the olfactory concept of the color white. It is widely considered the gold standard for the "Clean Laundry" or "Your Skin But Better" aesthetic.)
Aldehydes 
Rosa centifolia
Peony 
Violet
Musk 
Sandalwood
Inspired By:
Aldehydic White Rose
Aldehydic: The signature opening features powerful Aldehydes (blended with Pink Pepper), creating a fizzy, hyper-clean sensation reminiscent of steam, luxury soap, or fresh linen drying in the sun.
Rose: The heart focuses on a transparent White Rose (blended with Peony and Violet), which strips away the heavy, jammy facets of the flower, leaving only its delicate, petal-like freshness.
Musk: The base is a soft, creamy blend of Musk and Sandalwood, which provides a "skin-scent" finish that feels intimate, powdery, and pure.
(Note: Created by founder Ben Gorham for his wife—who famously disliked heavy perfumes—this scent is designed to capture the olfactory concept of the color white. It is widely considered the gold standard for the "Clean Laundry" or "Your Skin But Better" aesthetic.)
Aldehydes Rosa centifoliaPeony VioletMusk Sandalwood
